The Super Bowl Ad Game: What Makes a Brand Fumble?

2024-02-21T06:34:11-08:00

Emotions and mental models drive viewer engagement and brand recall. KEY POINTS Audience heuristics, mental models, and expectations determine a commercial's success. Celebrity collaborations can boost brand trust, but they risk the vampire effect without attention to balance. Popularity isn't the same as message effectiveness or behavioral intention. Visual content that conflicts with the brand message undermines the intended impact. Nielson reported that Super Bowl LVIII had 120.3 million viewers, putting it second on the list of most-viewed American television events behind the 1969 Apollo 11 moon landing. Emotions ran high with the excitement over a halftime show by Usher [...]

The Super Bowl Ad Game: What Makes a Brand Fumble?2024-02-21T06:34:11-08:00

Media Psychology Student Uses VR to Transport Viewers Back to 1955 and the Famous Rosa Parks Bus Ride

2024-02-16T07:50:25-08:00

Cory Logston, Ph.D. candidate Ph.D. candidate in media psychology, Cory Logston is dedicated to leveraging virtual reality (VR) technology for social good to induce empathy and reduce implicit racial bias. Cory’s VR project centers around the iconic civil rights figure Rosa Parks and has garnered significant attention. The VR experience transports users into history, providing an immersive experience that enables individuals to witness and understand the pivotal moment when Parks refused to give up her seat on a segregated bus in Montgomery, Alabama 1955. Cory recently received endorsement from Rosa Parks' family, adding authenticity and reverence to the [...]

Media Psychology Student Uses VR to Transport Viewers Back to 1955 and the Famous Rosa Parks Bus Ride2024-02-16T07:50:25-08:00

The Name and Frame Matters When it Comes to Public Support of Opioid Prevention Programs

2024-02-13T15:49:45-08:00

The Name and Frame Matters When it Comes to Public Support of Opioid Prevention Programs. Lessons learned from Dr. Jennifer Johnston's professional and academic journey as a media psychology scholar. Dr. Jennifer Johnson Dr. Jennifer Johnston is a media psychologist and Associate Professor of psychology at Western New Mexico University. She was also a licensed mental health clinician for 15 years before entering academia.  She graduated from Fielding Graduate University in 2013. Since then, she conducts research at the intersection of media effects and psychological disorder, and serves as the chair of the Institutional Review Board [...]

The Name and Frame Matters When it Comes to Public Support of Opioid Prevention Programs2024-02-13T15:49:45-08:00

Provost Wendi Williams, Ph.D., Running for APA Presidency

2024-01-24T13:02:01-08:00

Wendi S. Williams, Ph.D. Provost and Senior Vice President of Fielding Graduate University, Wendi S. Williams, Ph.D., is running for the presidency of the American Psychological Association (APA). For 16 years, Dr. Williams has been involved with the APA and brings extensive experience in executive leadership and governance in academic and nonprofit organizational leadership throughout her career. Leveraging her expertise in wellness in work and leadership context for diverse populations, Dr. Williams is running on a platform of Radically Well Together. From her campaign website, Dr. Williams articulates the following: “Being radically well involves applying the clarity and [...]

Provost Wendi Williams, Ph.D., Running for APA Presidency2024-01-24T13:02:01-08:00

Fielding Faculty Four Arrows Publishes Article on Decolonizing in The Review of General Psychology

2024-01-11T08:28:53-08:00

On January 9th, 2023 Four Arrows had his 44,000 word article about decolonizing Western psychology published in The Review of General Psychology, a Q1 ranked journal published by the APA with a 2022 impact factor of 4.5. The journal is edited by Thomas Teo, author of The Critique of Psychology: From Kant to Postcolonial Theory, and by Wade Pickren, author of A History of Modern Psychology in Context. The Review of General Psychology cover Restoring Sanity and Remembering Spirit in Psychology: Reclaiming Our Pre-Colonial Worldview. This article focuses on rebalancing our colonial worldview assumptions about psychological healing with our pre-colonial, [...]

Fielding Faculty Four Arrows Publishes Article on Decolonizing in The Review of General Psychology2024-01-11T08:28:53-08:00

How Holiday Sharenting Can Put Your Kids at Risk

2023-12-21T10:40:51-08:00

Online personas crafted by parents can hinder a child's identity development. KEY POINTS Sharenting, even with the best intentions, can violate a child's privacy and disclose personal information. Social media providers have the right to use all content you post to target ads and train algorithms. Sharenting creates a public image that may conflict with a teen's self-image and hinder identity development. The holiday season is in full swing. Parties and family gatherings mean lots of Instagram photo ops. It's easy to get swept up in the fun, but here's a reminder: put down the eggnog and take a breath [...]

How Holiday Sharenting Can Put Your Kids at Risk2023-12-21T10:40:51-08:00

Why Holiday Movies Can Combat Loneliness and Stress

2023-12-06T09:13:52-08:00

Holiday movies boost our positive emotions and sense of social connection. KEY POINTS Holiday films can elevate spirits and provide an escape from stress. Nostalgia from rewatching favorites kindles warmth and feelings of social support. Family watch parties strengthen bonds, link generations, and create traditions. Holiday movies are here, reminding us that it’s time for the Christmas holidays. Americans rank watching holiday movies as one of their favorite traditions, above tree decorating and cookie baking. I like to check out the lists of "most popular" Christmas movies each year as an ersatz "needs" barometer. Much less scientific than the Belonging [...]

Why Holiday Movies Can Combat Loneliness and Stress2023-12-06T09:13:52-08:00

Visiting Scholar Dr. Perry Reed Joins Media Psychology Research Group

2023-11-14T08:07:31-08:00

Perry Reed, Ph.D. Visiting scholar Perry Reed, Ph.D., has joined Fielding's Media Psychology Research Group. Dr. Reed is a media psychologist driven to help people and organizations leverage media and technology effectively. He earned his MA and PhD in media psychology from Fielding Graduate University, conducting his dissertation research on the intersections of artificial intelligence, human creativity, and the science of storytelling. He also holds a BS in cognitive science from UCLA. As a Visiting Scholar at Fielding Graduate University, Perry will work alongside faculty to lead the media psychology virtual research lab. Perry will mentor graduate students, conduct research, [...]

Visiting Scholar Dr. Perry Reed Joins Media Psychology Research Group2023-11-14T08:07:31-08:00

Leveling Up: Developmental Psych for Setting Video Game Controls

2023-11-13T15:04:12-08:00

Here's how to set developmentally appropriate video game controls for tweens and teens that support the dynamic nature of a child's growth. KEY POINTS Effective digital parenting adapts to children's maturing needs over time. Tweens benefit from structures that balance gameplay with diverse developmental activities. Young teens need a combination of independence and supportive parental guidance. Teach older teens to self-regulate through discussions and collaborative boundary-setting If you have considered setting parental controls for your kids' video games and gaming systems, the dizzying complexity of today's gaming platforms can be overwhelming, making you hesitant to allow much video gameplay. Yet, [...]

Leveling Up: Developmental Psych for Setting Video Game Controls2023-11-13T15:04:12-08:00

How and Why to Use Parental Controls in Video Games

2023-11-09T09:42:18-08:00

Parental controls are like training wheels for keeping young players safe. KEY POINTS In spite of parental concerns, gaming can foster resilience, social skills, and cognitive development. Many consoles and gaming ecosystems offer parents multiple levels of control. Parental controls should be like training wheels, providing structure as players mature. Discussing and adapting parental restrictions as kids mature can build trust and teach values. The top questions I get from parents are about screen time, most of them driven by fear. Screen time is today’s bogeyman, the monster under the bed. We blame it for everything from depression and anger to poor body image. Restricting screen time [...]

How and Why to Use Parental Controls in Video Games2023-11-09T09:42:18-08:00

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