A Celebrity With a Stress Patch Was Big News: Do They Work?
Pam Rutledge2023-08-29T05:47:01-07:00Celebrity endorsements change product desirability but do not guarantee results. KEY POINTS Celebrity endorsements enhance perceptions about product desirability but are not evidence for efficacy. A placebo effect can impact well-being, even if an intervention can’t be “clinically proven” to work. Any tools that increase our mindfulness and self-awareness can help decrease stress. Nothing raises the visibility of a product faster than seeing it on a celebrity. When Meghan Markle was photographed wearing a NuCalm stress patch, it got a lot of attention on social media and the popular press. Many theories circulated about why Markle was wearing the patch, but aside from all [...]