5 Lessons Brands Can Learn From ‘Contagion’
admin2020-03-20T13:56:08-07:00By Pamela Rutledge, PhD ‘Contagion’ is now the second most-streamed movie behind Harry Potter. Why watch a show that scares us when we have a pandemic in real life? Because thrillers and horror movies can increase feelings of safety and decrease fear. There are big takeaways in the popularity of ‘Contagion’ for brands and organizations about what people need and want in times of crisis and how they benefit both the consumers and them. This is a time when the spotlight is on how brands behave in response to a crisis. Spoiler Alert: The most important messages from ‘Contagion’ and our real-life pandemic are the importance of hope, grit [...]